ALL CREATIVE GRAPHICS · SINCE 2004
Custom cards from 26¢ based on location. We mail owner-occupied homes — by ZIP, home value, and kids in the house — so the next new patient already lives near the practice.
RECENT CLIENT MAIL
Piece counts, in-home dates, and program rates come from the 2026 mailing schedule. These are current clients, not stock mockups.
SHARED VALUE CARD
Manassas, VA
30% off major work, plus six dated coupons.
A full-color shared-mail card: family photograph, a 30% major-work offer, and six dated coupons on the back. In-home September 13, 2026.
11,972 pieces · $2,753.56
Mailing details
SHARED VALUE CARD · FOUR DROPS
Leesburg, VA
New-patient, implant, and whitening offers, mailed four times.
A repeating shared-mail program for Lansdowne Family Dental, Implant and Cosmetic Center. Same neighborhood, four in-home dates from September through December 2026, priced at 28¢.
31,525 pieces · $8,827
Mailing details
SOLO POSTCARD · 8.375 × 5 IN.
Alexandria, VA
Year-end benefits reminder. The offers are on the back.
An oversized solo postcard built around unused dental benefits. In-home October 13, 2026. Solo format prices above a shared value card — this one at 35¢.
7,523 pieces · $2,635.68
Mailing detailsCASE STUDIES
Your response may differ based on the type of ad, the offer, or the coupon. Our studies are based on results from several postcard vendors.
REPORTED, NOT OURS
78 of 344
New patients Peak Family Dentistry tied to the postcard in six months. The $390k is a $5,000 lifetime-value estimate.
REPORTED, NOT OURS
8 → 22
New patients a month at Tanty Family Dental after a monthly card plus matching online ads.
REPORTED, NOT OURS
~10
New patients per 2,500-piece month at Park Forest Dentistry. Cactus Mailing’s count, not ours.
PER-PIECE POSTCARD PRICING
30¢
5,000 homes
$1,500
28¢
10,000 homes
$2,800
27¢
20,000 homes
$5,400
26¢
30,000 homes
$7,800
Starting at 26¢ based on location. Shared value cards and solo postcards do not price the same. On the 2026 schedule, Manassas Modern Dentistry’s shared card landed at 23¢ for 11,972 homes. Lansdowne’s repeating shared program is 28¢. Alexandria Dentistry’s solo 8.375×5 card is 35¢. Ask for the zone number before you compare it to a Google-only month.
WHY DENTISTS MAIL
$8k–$15k
Typical lifetime value of one new patient, as ACG publishes it.
1 / 1,000
Projected new patients. The band around that is 1–5 per 1,000 pieces.
$1,500
A 5,000-piece drop at the 30¢ tier.
2 patients
Enough retained patients to pay for that drop — and then some.
PUBLISHED TIERS
26¢ is the 30,000-home price. Sliding the cost moves the homes to the tier that price belongs to.
1 per 1,000 postcards. Slide up to 5 per 1,000.
Based on industry benchmarks from dental marketing firms and direct mail performance data, we are projecting a conservative response rate of 0.1%–0.5%. This equals 1–5 new patients per 1,000 pieces mailed. Response may vary based on coupons, offers, and tracking mechanisms.
THIS DROP, INCLUDING THE CARD
$7,800
30,000 postcards at 26¢ each. Full color, both sides. Postage is included in program quotes.
30 projected patients at $8,000 are $240,000. Subtract the $7,800 mailing and $232,200 is left. That patient count is 1 per 1,000 pieces, inside a 1–5 per 1,000 band. 1 patient covers this drop at that lifetime value. The zone still has to be quoted. Start with one drop, track a unique number or QR, and decide whether to mail again.
Build a quote around 30,000 homesWHO WE MAIL
Every door on a chosen carrier route. Maximum neighborhood presence when you want a ZIP or a subdivision to know the practice name.
Only the households that match the buyer: home value, age, income, children, length of residence. Skip apartments and commuters who will never drive to the office.
The first 30–90 days after a move, when a household is choosing a dentist, a pediatric dentist, and often an ortho consult — and has not picked one yet.
The offer that works is specific and easy to call: new-patient exam, x-rays, and consult. A family special. An ortho or implant consult. Put a date on it. Track a unique phone number so the front desk can see what the drop produced.
MEASURE IT YOURSELF
We do not publish a quote from a practice unless that office approves the words. The 2026 cards above are the proof we can show today. The count belongs to the front desk.
01
A call-tracking line or a QR to a page that names the drop. The main line hides which calls came from the mail.
02
The offer, the expiration, and how to book. A card cannot finish the job if the call goes to voicemail.
03
Ask what brought them in. A dated coupon is enough. No extra software is required.
04
Compare new patients who mentioned the card with the piece count. Continue the neighborhoods that paid for themselves.
BEFORE YOU CALL
Put a unique phone number or QR on the card, brief the front desk, and log anyone who mentions the coupon. Divide those new patients by pieces mailed. A 5,000-piece drop that books 5 patients is 1 per 1,000. That is a count, not a promise for the next ZIP.
A shared card sits with other local offers, so the piece price is lower and you can cover more homes. A solo card is yours alone. The 2026 schedule shows both: Manassas at 23¢ shared, Lansdowne at 28¢ on a repeating shared program, Alexandria’s solo 8.375×5 at 35¢.
Owner-occupied homes, narrowed by ZIP, home value, and whether kids live there. New movers are the households in the first 30–90 days after a move. Saturation is every door on the chosen routes. We skip lists that are mostly apartments if those residents will not drive to the office.
One studio does the card, the list, the print, and the postage. You see a proof before it prints. The photos, the doctors, and the offer come from the practice, not a stock template.
One drop introduces the name. A repeating program is there the week someone chips a tooth or changes insurance. Lansdowne’s 2026 program is four in-home dates in the same market, September through December.
No. Someone who gets the card will often look the practice up before they call. The Google Business Profile, recent reviews, and the offer on the card should match. Mail starts the introduction. The listing has to finish it.
THE STUDIO
John Bell has sold and run local mail programs for more than 20 years. Jen Bell is co-owner of All Creative Graphics. The studio is in Hampstead / Manchester, Maryland, and the work is Mid-Atlantic: Maryland, Pennsylvania, Virginia, and DC. Design, list, print, and postage stay in one place, so a proof and an in-home date are the same conversation.
01
You send the ZIPs, the quantity, and the in-hands date. We come back with a zone price, not a slide deck.
02
In-house design. Your doctors, your offer, your phone number. Proof before it prints.
03
List, print, address, and postage from one studio. Shared value card or solo postcard, saturation or new movers.
04
The card works with the Google listing, not instead of it. Same offer, same look, and someone answering the phone.
John Bell · 443-834-4343 · [email protected]. Same-week replies on Maryland and Mid-Atlantic jobs.